FAST PITCH LOS ANGELES 2007
2nd Annual @ UCLA — January 22, 2007 — UCLA Anderson School of Management
Over 400 people attended the 2nd Annual Los Angeles Fast Pitch Competition at the UCLA Anderson School of Management on January 22, 2007. In addition to the 12 pitches by promising Southern California startups, the program featured a panel of entrepreneurial CEOs who led their companies to very successful IPOs and acquisitions. The program was produced and moderated by Richard Koffler, member of the Tech Coast Angels and chief executive officer of Alelo Inc. Extensive networking included a delicious buffet reception, and coffee and cookies at the end of the program. The program was sponsored by PricewaterhouseCoopers, Stubbs Alderton & Markiles, and the LA County Technology Week.
Listen to podcasts of the pitches at 
PITCHES
Award: Best of Best
Pitched by Jeff Solomon, CEO, on January 22, 2007
At Leads360, we don’t sell leads. We sell software to turn leads into customers.
I’m Jeff Solomon, CEO of Leads360.
Over 10,000 subscribers use our customizable and easy to use lead management software to distribute, track, analyze and convert more leads into profitable customers. In 24 months we’ve grown to over $300k in monthly recurring revenue; we bill nearly 80% on credit card; and no one customer accounts for more than 5% of our revenue. We’re already profitable and we’ve only scratched the surface of the market.
We are seeking money as well as advice. We’re looking for an investment of $1MM to fund rapid growth initiatives including sales and marketing, new product development and infrastructure.
I’m Jeff Solomon, I run a successful software company; and I need help getting to the next level.
Award: Best Investment Opportunity
Pitched by Gregory Gilman, President, on January 22, 2007
The pharmaceutical industry spends $20 billion dollars a year on in-office marketing to physicians. There’s no reliable or efficient way for the 100,000 reps to communicate and schedule visits with the 900,000 doctors they call on. Doctors are barraged by up to a hundred reps a week, bogging down their practices, yet still have substantial no-show rates and insufficient drug samples for their patients.
Our customized online calendaring and communication system: provides reps with more access to doctors, eliminates canceled appointments, provides sample drugs as needed, and saves more than a billion dollars for offices and drug companies.
The product is free for doctors who will REQUIRE reps to use it to schedule visits. Drug companies pay a monthly fee for each rep to use the system because they’ll see huge ROI, and if they don’t, they’ll lose access to doctors and the competition won’t.
We launch this month with hundreds of beta physicians.
We’re raising 1.5 million dollars and targeting 12 million revenue, 7 million net in 2008.
I’m Greg Gilman, President of RxVantage.
Award: Best Presentation (tie)
Pitched by Eric Weber, CEO, on January 22, 2007
PetPlay is introducing a line of gourmet canned cat foods with the brand name Petite Cuisine. These products look good, smell great and taste great because they are people food for cats! You may not want to but you could eat it!
Research shows the consumers love them for their refreshing look, pleasant smell and the cats devour them. Petite Cuisine is 100% nutritionally complete for cats and are made from products you would buy at the meat and fish counter. The line currently has eight items including whole tuna, red snapper filets, baby shrimp, and rock crab.
I launched and ran Fancy Feast, the largest competitor in this space nationally and ran one of Nestle’s international pet food divisions. I know this market well.
Orders are in from Ralph’s Grocery Chain with additional distribution commitments totaling 500 stores.
Capital is being raised in two stages-$500,000 in initial launch capital for 500 stores and then a round of expansion capital of $3-5 million for 3000+ stores.
Check out the samples in the back and see if you agree too.
Award: Best Presentation (tie)
Pitched by Andreas Haas, President & CEO, on January 22, 2007
My name is Andreas Haas, CEO of Axiotron and we build the ModBook, the ONLY Mac-based Tablet computer solution for an untapped 64 million dollar market.
While the Windows-based Tablet PC market has been growing steadily over the last 4 years, the Mac-based Tablet market has remained untapped, because it is too small a niche even for Apple, who is the sole vendor of Mac-based computers.
The demand in the Mac market was validated by the resoundingly successful introduction of our ModBook at the January MacWorld Expo in San Francisco. Drawing the biggest crowd after Apple's iPhone introduction, our ModBook won one of the prestigious "Best-of-Show" awards next to Apple and Adobe. In the first four days after our ModBook's introduction, pre-orders already passed 20% of our first year projection.
We are now looking to raise an additional 1 million dollars to increase our production, deliver our first units in April and we expect to end 2007 with approximately 1.2 million dollars in profits.
Pitched by Kati Yee, CEO, on January 22, 2007
In today’s $500 billion socially responsible market, over 50M consumers are willing to pay a 20% price premium for environmentally friendly apparel.
Currently, casual clothes are their only option, but they want business clothes. And we fill this $25 million niche market.
I’m Kati, CEO of Conscious Society. We design and sell socially responsible business attire online and through retailers nationwide.
In addition to winning Pepperdine’s business plan competition, our business model has gained recognition from Aveda, DFJ Investments, Whole Foods Lifestyle Store and Nordstrom. Over 20 retailers are ready to carry our products.
To increase market traction, our industry experienced team is raising $7M from investors who will benefit from $50M in revenues over the next 3 years at 70% gross margins.
We’re concerned with three things: making a profit, helping people, and protecting the planet. Make a profit and a difference!
Pitched by Mark Winter, CEO, on January 22, 2007
Collaboration between people on technical projects is tough. Lots of money and time is lost on communication breakdowns while creating and changing drawings, documents and specifications. Email, screen sharing and complex document management can make the problem worse.
I’m Mark Winter, CEO of ConVisia. We’ve developed a unique online software product for visual decision-making that allows teams to share and annotate documents and capture the history of changes for each user. Our solution is much easier to use than competing products and well positioned between low and high-end alternatives.
We are shipping today and our technology risk is zero. ConVisia is “software as a service” and targets commercial property owners, real estate trusts and developers along with their architects, engineers and contractors. We also serve large-scale industries that manage constantly changing facilities and equipment.
The market for online collaboration services is growing at over 77% annually and will exceed $2.6 billion by 2010. ConVisia will capture share with a deep focus on high-value segments and our partnership with technical information service leaders like Boeing Datagraphics.
Pitched by Mike Cremean, Founder, on January 22, 2007
The gaming industry is over $50 billion and growing 25% a year. Over 73 million people will play online games this year an average of 13 hours a week each.
Dogtown Gaming is a B2B advergaming company - advertising and gaming. Our segment of gaming is casual web-based games. Our simple model - We create fun online games using the game interface, the table itself, to deliver advertising. Sponsors pay for that advertising. Players play for free and compete to win prizes, like a new Sony TV or a Toyota Highlander.
We are launching this spring with our first game, Dogtown Poker. Why poker? It is very sticky content - over 100,000 players are playing FREE poker right now, every second, 24 hours a day. People play for HOURS are a time. Legal changes creating millions more free players since our government is attacking pay gambling.
We deliver to our customers, ad agencies and brand or product marketers, targeted demographic or geography-based advertising, marketing and sales leads, HOURS of captive audience exposure.
Converting 5% of free players makes us a $5 million revenue company. Companies in this space sell for 10 to 20x multiple.
Pitched by Abbi Saperstein, COO, on January 22, 2007
What is more important, saving money or saving the enviornment?
We at Ecorntech believe they are equally important which is why we have created one of the world's most environmentally friendly lines of High Quality MDF and particle board, the stuff your office furniture is made of.
But ours is not of wood, its from Corn Stalk, and agricultural waste product 1/4 the cost of our wood based competitor's material. Our product samples are pilot production grade, USDA certified, U.S. forest products laboratory tested and apporved. We meet all existing U.S. quality standards.
What's more, we have an arsenal of future prodcuts and technologies, namely a plywood alternative in the works. We have a strong management and engineering team, and have a consulting contract with a Mongolian corporation and have purchase inquiries from government contractors world wide.
We are looking for funding for our first MDF factory here in the U.S. Join me, Abbi Saperstein and Ecorntech,
Saving the environment and making money!
Pitched by Paul Minor, President, on January 22, 2007
Hello, I’m Paul Minor, president of DigiContractor, and we sell a new patent applied for software – iPhotoMEASURE which eliminates the measuring tape by automatically deriving the dimensions of projects from snapshots.
Snap the photo with any camera.
Upload it to iPhotoMEASURE software.
Measure anything within the picture.
Homeowners can email the photos to contractors for pricing, avoiding appointment hassles or take the dimensions to Home Depot for accurate purchasing.
We’ve identified a “beachhead market” of professionals worth $140 Million dollars with a “go to market strategy” to dominate that market. Being distributed in US & Canada we project worldwide revenues of $40 Million by 2009.
DigiContractor needs $2M dollars to advance its marketing and its next generation software to dominate a $200 Billion Dollar consumer market.
iphotoMEASURE, MEASURING ALL OF YOUR WORLD.
METABEAM — Manhattan Beach,
CA
Pitched by Chris Brown, CEO & President, on January 22, 2007
Last year Metabeam earned $680,000 in software licensing and training. Our customers are digital artists who produce interactive and networked applications for DVD-ROM, HD-DVD and Blu-ray Disc.
Our software, Metamenu, captures data during production and automatically generates a consumer interface modeled on scientific best practices. Hollywood supports Metamenu as a usability design standard. Our logo, copyright and patent appear on box, on screen, and in credits of Oscar winners like Crash and Terminator 2.
Raising $6 million will enable us to expand Metamenu online to create a fan-focused, artist-sanctioned domain where consumers buy, mix and share media in new ways.
In five years with 2% market penetration into emerging networked and mobile platforms, we project $60 million in license and service fees, direct sales and advertising.
Pitched by William Volk, CEO, on January 22, 2007
Every day millions of people create pictures, music and videos. We make it possible for anyone to publish and sell their content into the $9B Mobile Market.
Hi, I am William Volk, CEO of MyNuMo.
MyNuMo is an online community that lets its members create, show, and sell mobile content.
We provide tools for creating and publishing mobile ringtones, wallpapers, and videos. The MyNuMo mobile portal delivers independently created content that’s rated by real people around the world, and delivered right to your mobile phone.
MyNuMo is selling user-generated content to mobile users with direct billing and delivery agreements on ALL major US carriers.
Our team includes a former VP of Activision, the founder of Bonus Mobile, and a top music producer. Johnson & Johnson picked MyNuMo as THE solution for user generated content campaigns.
We are seeking $1m to reach content creators everywhere.
Pitched by Michael Pottenger, on January 22, 2007
Would you like to go running without batteries in your iPod? Have car tires that recharge the vehicle battery as they roll? Wear socks that warm your feet when you walk?
These are just a few applications for our smart fibers that convert energy from movement.
I'm Michael Pottenger, President of SmartWear, LLC. Over the past five years, we've developed specialty fibers for the textile, medical, industrial and consumer markets. Potential customers who are negotiating with us to license our technology include Nike, Disney Entertainment, AeroVironment, and Invista (DuPont's fiber spin-off).
To date, we have been funded by company founders as well as $500k in Small Business Innovative Research grants from NIH, NSF, Navy, Army, NASA and others.
We are seeking $1 million to complete development and testing, expand our IP portfolio and produce product prototypes to help close our first customers.
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